Winter, and the things we actually carry

Roundups convert when they feel chosen. This sample winter letter names no real SKUs on purpose.

Structure you can steal: one thing for the commute, one for the house, one to stop buying. Link each to a verdict page. Keep the tone of a letter, not a grid of badges.

When you have real products, swap the cover illustration for a photograph you have rights to. Do not scrape brand lookbooks.